Orlen Rywalizacja
Orlen is one of the biggest oil company in Poland. Like other big gas companies, they have their own loyalty program for their customers. And just like in many other gas stations you get your points for buying petrol, eating a hot dog - all kinds of activities...But there is one thing that makes this, all in all, boring process very different... Here you can become a space cowboy. Hell yeah, right?
Every point is a part of a game and in this game, you are on the mission. On the mission to reach outskirts of the universe and only those points can get you there! This is our creative idea to engage people and invite them to get more points. Thanks to this we brought some fun to a standard loyalty program. The first campaign was such big success and people loved it so much that we came up with part 2!
This time benzine and diesel users will stand face to face in this competition. Who will be the best of the best in Orlen galaxy? Let the battle begin! Especially for this epic occasion, I've created a helmet for each group. After hours of research and sketches, I've started the modeling part, painting and adding details.
Final KV was made, two futuristic helmets in Orlen space station were placed like fighters before fight night. Who will win? Only time can tell.
Key visuals
Concept
Look dev
