The North American International Auto Show is an annual event when all eyes from the global automotive industry and media are locked on Detroit, MI. NAIAS is the largest auto show in North America, and one of the most influential auto shows globally. For 2016, the 16,500 sq ft Hyundai Motor booth was staged with 16 models including the 2017 all-new Elantra and Sonata Plug-in Hybrid.
The 2017 all-new Elantra
The Hyundai space features one of the largest media walls on the auto show floor.
The Affinity Zone highlights Hyundai's sponsorship and support of professional and college sports leagues, and golf events.
The gold-wrapped Tucson NFL concept is featured to celebrate Hyundai’s official sponsorship of the NFL.
The CUV zone features a change in materiality as a backdrop for the Santa Fe and Tucson vehicles.
The Brand Gallery showcases a wide range of the programs, projects and philanthropy that Hyundai contributes to in the United States. Feature stories include the Hyundai design story, new in-car technologies, and a recap of the custom vehicles developed for SEMA.
Each stairway (2 total) leads to the 2nd floor Hyundai Owner's Lounge.
The Owner's Lounge is an exclusive area for Hyundia owners. Treated in warm woods and metals, and outfitted with mid-centrury-inspired furnishings, the Owner's Lounge became a respite from the hussle and bustle of the auto show floor.