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The Great Courses

Apartment One
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Branding
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
The Great Courses
Redefining knowledge
For over 20 years, the Great Courses has been a trusted source for multimedia educational courses led by world-class professors and experts in history, literature, math, science, better living, religion, philosophy, and the arts. Brandon Hidalgo, CEO of the Great Courses, wished to revitalize the brand, expanding its appeal to a wider audience while maintaining the trust of its core consumer.

We did a full-scale digital and print redesign that included packaging, catalogs, advertisements,
and marketing e-mails, We designed a new logo and visual identity that retained the core attributes from the brand’s legacy while creating a more sophisticated and contemporary look and feel. We also developed a new color-coded design system for all their courses.

The brand revitalization was very successful for The Great Courses and led to a significant increase
in return across all touch points.
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
brand revitalization brand identity stationary brand book product packaging out-of-box experience print collateral Direct mail marketing catalogs and mailers Video Graphics Event collateral
The Great Courses
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Apartment One's profile

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Apartment One's profile
Brooklyn, NY, USA

The Great Courses

For over 20 years, the Great Courses has been a trusted source for multimedia educational courses led by world-class professors and experts in hi Read More

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