In the equestrian world, horse and rider are unified partners. The saddle is their truest connection. Stübben saddles will strengthen this bond and show riders that if they expect to go far, they'll go together. 
 
OBJECTIVE: Create awareness that Stübben sells the highest quality saddles on the market as well as empowering riders to better their skills and take the next step as a rider by buying a Stübben. By purchasing a Stübben, their riding and connection with their horse will improve in quality.
 
TARGET AUDIENCE: Men and women, English horseback riders. Ages 18-30 yrs old. Making 100K and up. Willing to pay more if they believe the quality of tack will improve their skills as a rider. Have been riding 5+ yrs. Ride at a higher level, compete in shows, own their own horses and \/or farms, ride 5+ times a week. 
 
INSIGHT: In the equestrian world, horse and rider are unified partners, and the saddle is their truest connection.
 
REASONS TO BELIEVE: Stübben offers custom saddle fittings and high quality products.
 
BIG IDEA: Go together. Stübben saddles connect horse and rider in a way not possible with other saddles thus strengthening the bond between the two and bettering skills overall. If horse and rider expect to go far, they'll go together.
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