FORD EVEREST LAUNCH – ASIA-PACIFIC
"WATER"
FORD EVEREST LAUNCH – INDIA
"SAND"
FORD EVEREST LAUNCH – ASIA-PACIFIC
"MOUNTAIN"
Built on the chassis of the rugged Ford Ranger, the new Everest is deemed to be Ford's toughest and best-engineered SUV. The campaign, launched across multiple markets across Asia-Pacific—where the vehicle would be predominantly a family car—found balance in their messaging by showing how both the SUV's remarkable on and off-road capabilities, handled by the car’s Terrain Management System, could lead to extraordinary adventures with family and friends.
