The task was to present the new Season 2 of MasterChef via communication campaign, able to inspire with great stories. We decided to keep building on the positioning of the first season: Gladiators in The Kitchen.

Why Gladiators in the kitchen? MasterChef is an arena, on which you are able to enact your own culinary strategy, attach your own culinary tactics, challenge yourself the toughest way, shout out loud your creative potential. 

The accent in the TV spot was on the main differentiating element – reveal the real diamonds: display the skills of people which could not be seen in other shows – the celebrity jury. 

To dive into battles on the culinary arena one needs to possess very specific gladiator’s “skills”.
These skills depict 3 elements or 3 strategies typical for the 3 jury members:
Passion
Perfection 
Creativity

Key Message: Many strategies – one culinary arena!

Finalist on Promax BDA 2017 in Leisure and Lifestyle Programme Spots and Reality/Unscripted/Non-Fiction Programme Spots 

VO:
To dedicate all your heart ... 
To rule the perfection... 
To release your creativity... 

Many strategies – one culinary arena! 
Master Chef
Gladiators in the Kitchen 
Copywriting and Creative Direction: Rosina Maystorova
Art Direction: Maria Cvetkova 
Project Management: Assia Petrova 
Director: George Manov / Clamer Design Production Studio 
DOP: Krum Rodriguez
Sound Design: Kaloyan Dimitrov

bTV Media Group Production 
MasterChef Bulgaria 2016 Promo Spot
1
91
0
Published:

MasterChef Bulgaria 2016 Promo Spot

Promo for MasterChef Bulgaria second season.
1
91
0
Published: