A Viral Sensation – 24,9 Million Views and Counting
Conventional event invitations are emailed and contain info about the speakers. We wanted to create a whole new kind of invitation. One that could spread virally in earned media and show off the talent of our speakers, as well as showcasing the creative potential of Adobe’s products. The target group are creative web-savvy people who don’t miss when something fun, innovative and cool emerges on the web. If we would be able to make a piece of content that went viral, these people would be the first to see it. Using custom built software, a hidden camera crew and Erik Johansson (one of the world’s best Photoshop artists and a speaker at the event), we captured the priceless reactions of unsuspecting commuters who were secretly photographed while waiting for a bus, and then photoshopped into amusing situations in the bus shelter ad space.
Case study
