The client wanted the identity and tagline generation for their new luxury childrens' wear company to have both a ittle bit of a contempoary feel mixed with a little bit of nostalgia. Using a hand-drawn illustration for the final brand identity this refers back to the traditional illustrative styles used in children's books such as Winnie the Pooh.

As all the collections will be made in the UK the tagline had to have a very British feel so 'Quintessentially Gorgeous' was the final winner.

Beautiful packaging and website design to follow shortly.

Iniital design concept follow.