The Creative Services team within T-Mobile in Tacoma, Washington asked Punchcut to create a new design language for their mobile phones. This reference manual would become a company-wide guide to help their OEM partners deliver on the T-Mobile experience. 

I was the Lead Visual Designer at Punchcut working with a team of interaction and motion designers to create and define a robust visual system that needed to clearly communicate the T-Mobile brand that would be reflected through all devices within the company's diverse product offering.

Role: 

Lead Designer & Solution Lead.