Diwali Style Guide (Amazonbusiness.in)
Create a visual theme for Diwali festival that renders all communication under one family and giving a celebratory feel to the site. It ensured consistency within and across multiple graphic sizes and enforced best practice in usage, visual composition, festive elements, typography and colour schemes.
Inspiration Moodboard
Diwali (Festival of Lights) is certainly the biggest and the brightest festival in India. Diya and Rangoli enlightens the festival with different colors besides fire crackers. It is one of the most colorful, sacred and loveliest festival of the Hindus. It is celebrated every year with great joy and enthusiasm.
Observations- Diya and lighting, home decoration, shopping, fireworks, puja (prayers), gifts, feast and sweets, rangoli patterns, colourful. I have identified key icons that resemble the essence of Diwali, the celebration and entertainment around it, and show them as floating elements within the creative without confusing the customers.
Initial Sketches
Usage of Illustrations
Each illustration to be used in isolation but along with the graphics spread around the banner space. Fire blast to be used behind the icons for small graphics (whenever icon is being placed).
Amazonbusiness.in Homepage
The Gifting Store
The main intent was to get highlighted so that it gets the most attention. Through this page, b2b customers can order the products in bulk to gift their employees or customers. This was an engaging activity during Diwali.
Initial explorations
Final Design
Thank you :)
