Task, second year
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This task was to sell an idea for a concept for an new café independent of local and function, through images, atmosphere and text. The café was for people in creative professions who do not have their own offices. This should be a place they want to come to, to either socialize or do independent work.
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My concept was “Orange tree” which represents wisdom, courtesy, generosity, growth and development. Wisdom in that creative professions often is interdisciplinary, welcome and generosity in the way that everyone should feel welcome in the café. And growth and development is something every person goes through.
The audience is creative people, who are style conscious, environmentally conscious, inspiration seeking and urban.
The food that is being served is organic food with exiting twist and different tastes.
The interior matches the concept, with green walls, plywood, concrete, wood and orange details. Together this gives the café a warm and creative atmosphere. The café is open in the evenings and then there will be small concerts with up- and-coming artists in indie / folk / rock music genre.
