Brand Identity of FANXI
FANXI, a clothing brand with overpowering characteristics, reflects its sophisticated black and white style on its merchandise, interior design and visual images. To create an unique brand style for FANXI, we overlap the letters of FANXI in order to rebuild a distinctive graphic symbol as a signal of communication between the brand and its consumers.

At the first glance, some of the audience might have no clue about the symbol whilst they will have an epiphany about the design after carefully scrutinizing the hidden meaning. Hence, the brand image stays deeply in consumers' hearts and thus builds a strong and cohesive brand identity. 

擁有強烈個性的服飾品牌 FANXI,以黑白色調的洗鍊風格反映在商品、消費空間及視覺形象上。為了幫助 FANXI 塑造獨一無二的品牌風格, Abingo Wang Design Affairs 在標誌設計上將 F、A、N、X、I 字母筆畫拆解後,重新建構出一獨特的圖形符號,就像是品牌與消費者之間溝通的暗號。

乍看之下或許讓人有些摸不著頭緒,但在仔細端詳並發現隱藏的含義後,覺得「原來如此」的同時,也深深地烙印在消費者的心中,達到品牌識別的差異化以及深刻記憶的目的。


Client | FANXI 
Design Agency | AWDA
Art Direction & Design | Abingo Wang

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Brand Identity of FANXI
134
2804
9
Published:

Brand Identity of FANXI

Design Agency | Abingo Wang Design Affairs
134
2804
9
Published:

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