Xmen Shampoo - Print Ads
A real SHAMPOO for real MEN
A real SHAMPOO for real MEN
- The product perception was just a shampoo (another shampoo).
- Client brief was: Make it more masculine, show to the consumer, it's not just a shampoo, it's a shampoo just for you "MEN".
- Client brief was: Make it more masculine, show to the consumer, it's not just a shampoo, it's a shampoo just for you "MEN".
Part 1 - Feminine Side
Part 2 - Feminine Side (layer)
Part 3 - Xmen Side
