wotif.com wanted a 70% off retail message. They needed to have some personality and fun injected into the brand. 15 second tv's  showing what customers do with their substantial savings. Concept Andy Iles. I also updated their logo and transformed it into an American 60's hotel style sign. This was so successful they now have an 8 metre 3D version outside their head office in Brisbane, that carries their current retail offers, all the time flashing VACANCY.