At the first stage, we analyzed the current user flow of Yelp application. Then we found out some big problems.
1. “Nearby” and “Search” are almost sharing the same flow.
2. In “Action” flow, after the user chooses an action option, she has to search the restaurant again, just like “Search” tab.
With the consideration of the problem we found at the first stage, we conducted the first round user interview to figure out how user felt about current features and flow. And then we found out “search” was the feature user used most often. And the “action” tab did not encourage users to add a review or photo successfully. https://www.youtube.com/watch?v=7bouMvu5QnA
Based on the feedbacks we gained from the analysis and first round interview, we brainstormed how to improve the current user flow. The we came out the redesigned flow. We came out 4 main features - search, feed, collection and my page. Basically, we merged previous “nearby” and “search” into one flow. And the “action” was deleted. Instead, the collection feature could store the places related to the user, which was supposed to encourage the user to add an action.