FACETS MOVIE COMPANION APP
Problem: Client is seeking new capabilities to improve movie rental/viewing experience.
Facets Multimedia is a local non-profit movie screening/rental/sales organization in Chicago, using mail-in subscription model for movie rental services. The client is looking to grow membership base with development in online movie streaming & proprietary searching.
Fall 2011: Interactive Media Workshop : Team : Angelica Espinosa, Annie Nguyen, Cameron Reynolds-Flatt, Chia-ling Yu
Collaboration roles: primary & secondary research, analysis, synthesis, insights & concept ideas generation, concept evaluation and rapid prototyping with client. business strategy.
Key roles: research, main concept sketching, storyboarding, app interface prototyping, analyze market potential and develop pricing strategy
Problem: Client is seeking new capabilities to improve movie rental/viewing experience.
Facets Multimedia is a local non-profit movie screening/rental/sales organization in Chicago, using mail-in subscription model for movie rental services. The client is looking to grow membership base with development in online movie streaming & proprietary searching.
Fall 2011: Interactive Media Workshop : Team : Angelica Espinosa, Annie Nguyen, Cameron Reynolds-Flatt, Chia-ling Yu
Collaboration roles: primary & secondary research, analysis, synthesis, insights & concept ideas generation, concept evaluation and rapid prototyping with client. business strategy.
Key roles: research, main concept sketching, storyboarding, app interface prototyping, analyze market potential and develop pricing strategy
Time Frame: 15 weeks
Key Learning: conduct customer interviews, analyze findings, identifying key strengths, pain points and service gaps in Facet's current service. user journey map, persona development, business frameworks.
Thoughts: This was a workshop class co-taught by a Business school professor. As a dual-degree student, i found the combination of both disciplines quite valuable, in term of not just thinking about design solutions and strategies, but also use business models to validate feasibilities and viabilities of the ideas. Since our solution is going to be new capability for the client, personnel resources and learning curves must be taken into consideration, and the movie companion app must offer a competitively edge to online streaming experience for its subscribers.
Key Learning: conduct customer interviews, analyze findings, identifying key strengths, pain points and service gaps in Facet's current service. user journey map, persona development, business frameworks.
Thoughts: This was a workshop class co-taught by a Business school professor. As a dual-degree student, i found the combination of both disciplines quite valuable, in term of not just thinking about design solutions and strategies, but also use business models to validate feasibilities and viabilities of the ideas. Since our solution is going to be new capability for the client, personnel resources and learning curves must be taken into consideration, and the movie companion app must offer a competitively edge to online streaming experience for its subscribers.
App interface prototyped with Keynote. The team was able to run/test the prototype on an ipad to mimic the interactive aspects. It was then filmed and enacted out in a storytelling manner to further illustrate app features and what customer experience may be with this movie companion app in a home setting.
Movie companion app paper prototyping with client
Storyboard sketches for filming the customer companion app user experience.
