Doclink is a new irish startup creating a mobile app for medical professionals, from doctors to students and pharmaceutical industries. The client asks the agency FUDGE Creative (Dublin, Ireland) to create a new strong and unique brand identity which will be sustainable and reach their target audience.
The logo has to emphasize the brand values which are linking medical professionals, securing patient data, innovation and user-friendliness. The logo has to work as well as an iPhone icon.
As part of the designer team in the studio, I developed 4 logo options.
To see the final logo, visit the website at doclink.com.