BRIEF:
Doclink is a new irish startup creating a mobile app for medical professionals, from doctors to students and pharmaceutical industries. The client asks the agency FUDGE Creative (Dublin, Ireland) to create a new strong and unique brand identity which will be sustainable and reach their target audience.
CREATION:
The logo has to emphasize the brand values which are linking medical professionals, securing patient data, innovation and user-friendliness. The logo has to work as well as an iPhone icon.
As part of the designer team in the studio, I developed 4 logo options.
