HORNBACH – Hammer
A Russian tank transformed into 7,000 hammers.

The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was huge, and all hammers sold out via facebook before the traditional campaign even began.

The last 700 hammers were sold in a series of special events under extreme conditions. Hornbach Hammer is now a permanent piece in the “Museum der Dinge” (Museum of Oddities) in Berlin.
HORNBACH – Hammer
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HORNBACH – Hammer

A Russian tank transformed into 7,000 hammers. The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was Read More
10
96
0
Published:

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