Makrina is a boutique hotel in Thassos Island, Greece. For its new identity, we combined the first letter of its name, M, with an abstract shape of a room, creating a logo that resembles a room key. Its seaside location inspired the three icons (sun, mountain trail, seashell) that were developed to complement the identity of the hotel, as well as the color palette found in sand and sea, which was used for the promo package and all print collateral.
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