Objective: to develop a completely new visual appearance of Insgosstrakh at Olympic Torch Relay.
Solution: freeze light was chosen as a key element, it symbolized the Olympic flame frozen in motion. The chosen technique was able to reflect the dynamics of the fire and the relay even on static media.
This concept was integrated in staff clothing, cars, buses and trains, printed matter, souvenirs, and advertisements.
The project was developed for 9cats agency and was developed by the agency team.
