Investing In Students Brief
Here is a response to a brief set by our University where we were asked to produce an identity that reflected a new initiative set up by the Uni'. The idea is to keep jobs within the University by employing students that could undertake the work.
My idea was to produce an image that was difficult to deconstruct for the viewer and hard to understand what the meaning is behind it. Although, once you do understand the logo, the different elements become clear and you find you way out the 'maze'. This relates to the fact that it is difficult to obtain employment, but with the help of the University you can find your way to work.
I enjoyed the project and reasonably happy with the outcome.