This project was to come up with a cause and develop a cross-media campaign for it, with a call-to-action. So I came up with an organization called "Decorate the City" that organizes events where volunteers and students meet at run-down locations and make them over with art. I was envisioning the awesome murals I've seen by Keith Haring. Also I was thinking this organization could repaint houses as colorful and vibrant as houses you see in Spain and Italy. Cause why not. I get to make this all up.
I'd like to think I made it simple and clear what "Decorate the City" is about. Some students had confusing causes that they could hardly explain, let alone illustrate.
This would be the event flyer. Posted at schools, art shops, coffee shops, pretty much anywhere.
This would be the tv commercial. I also imagined it could show before videos on websites. Only locally.
And this would be the pass people could wear and take home as a souvenir. I imagined the event to have a tent, music, kids, etc. Just a bunch of stuff going on, a lot of people hanging out, so it'd be good for the people painting to get easy access to the painting areas.
