CLIENT: CHERYL PASTELL SALON
CONCEPT: ENVIRONMENTAL SIGNAGE
Founded in 1980, Cheryl Pastell Salon has developed a loyal clientele throughout the state of California, with 90% of her customers are repeat or referred from existing clients. Cheryl stands apart from the competition by providing a customer experience unlike other salons in the region.
The inspiration behind the logo is Cheryl Pastell’s name, reputation and personal aesthetic blending her vision of the future while maintaining their reputation of the past. The colors selected are pink and lavender, and each hue compliments and balance the other - one is youthful, passionate and romantic, the other decadent, sexy and rebellious. Combining the persona of the sexy siren Marilyn Monroe in “Gentleman Prefer Blondes” with the youthful innocence of Norma Jean Baker. Vintage femininity with a fresh twist of today.