Advertising campaign for The Haemorrhoid Centre (or getting to the point in a... ahem... sensitive area). A really interesting challenge – particularly from a creative perspective. No prizes for guessing what The Haemorrhoid Centre specialise in. The brief here is all about confronting a sensitive issue, informing people that help is at hand and – most importantly – convincing them to take action. The approach was to get to the point! There's no point pussy-footing around when you're talking about something that could lead to the big 'C'. To do this, illustration with a humorous edge to disarmed the situation enabling us to lead the communication with provocative headlines. Awareness initiative across traditional, digital and social media. Illustrations by Andy 'Doodles' Baker. Radio production by Radio Experts.
30 second radio commercial featuring Dr. Christian Jessen.
