INNOVIA was a branding project for Bioderma. They were planning to create online management courses for doctors and they needed a name and an identity for this new project. They knew they wanted something simple and elegant. Something to go well with their brand feel. "INNOVIA" was the proposal i came with. I was inspired by their naming in the main brand - Bioderma comes from "bio" (natural, biological, alive) and "derma" (skin). So i followed the same composition rules and created INNOVIA.
