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    Rethink Colour Living moss lettering sculpture on wall 8' x 8' feet Interactive mural Exclusively CR-afted and designed for John Frieda by CR-ea… Read More
    Rethink Colour Living moss lettering sculpture on wall 8' x 8' feet Interactive mural Exclusively CR-afted and designed for John Frieda by CR-eate Cr-eative Director: Camilo Rojas Read Less
    Published:
"Rethink ____________"
Living moss lettering sculpture on wall
8' x 8' Interactive mural
 
 
Exclusively CR-afted and designed for John Frieda by CR-eate Studio
 
Concept and Design
___

Write, sketch, repeat. 
Turning Letters into Sculptures
____

We turned our calligraphy into sculptures, using moss to make the piece come alive, literally. 
The moss mimicked John Frieda’s notorious blonde/brunette approach to haircare
The Event
____
 
John Frieda invited popular beauty bloggers to an exclusive event in Miami. 
Their goal was to promote their trendsetting products that keep hair color exquisite. 
The event coordinators handed over the rains to CR-eate Studio in order to design a one-of-a-kind installation. So we did!
When guests become collaborators
_____
 
We invited the attendees to fill in the blanks “Rethink _______ “ throughout the night
in order to complete the work of art.
Thank you for watching and to all guests who became collaborators. Thank you everybody!
 
Find us on Instagram
 @cr-eatestudio   |    @camilorojas