Our collaboration with Reebok Classic is a research in mysticism of objects and rituals in our high-tech era. For years, people believed in powers of special things, either natural or man-made, in their ability to bring luck, strength and victory to their owner. Nowadays the meaning of cult objects has changed. Now we believe in science and technology but still have special objects and rituals, sometimes irrationally.
We take inspiration from this inner belief in secret forces, from today’s mysticism of things and objects, from connections between human and nature and between present and past. From the element or irrationality in contemporary urban world. Trainers are now definitely became iconic, so we took the form of NPC II and filled it with the initial meaning. Wearing this pair of trainers, one will somehow appeal to the secret powers of things, like it was many years ago. Materials and shapes are contemporary interpretation of stone, iron and bone. The model also has some secret features which are obvious only for the owner.
View online on Issuu.
Lookbook / Concept: Dada Creative, Anton Bundenko
Photos: Anton Bundenko