Radosti Coffee is a family-owned coffee shop and bakery in a historical part of St Petersburg. The name ’Radosti’ (Радости) means ‘Joys’ in Russian. The main idea of visual identity is strongly connected with the atmosphere of this place, full of green plants, light and air. Wood, plywood, concrete and natural brick dominate in the interior. The logo represents а Р-shaped sprout, which also starts from the letter R (Р in Russian). This growing sprout theme glides through all the identity, sometimes changing its shape or height, but still being recognisable.
The easiness of this hand-drawn symbol combines with minimalistic typography and monochrome colour palette with an addition of light green. Menu boards were designed specially for the cafe. They are made of plywood with engraved logo and have magnetic holders.
Interior design: Asya Baranova, Nikolay Pokorsky
Location: Saint Petersburg, Russia