AIB The Lab — Bank to the Future (80's related event)
BRIEF:
The Lab (part of Allied Irish Bank) asks the agency FUDGE Creative to create an event related to the famous movie Back to the future II in which the characters are sent from the 80's to 2015 and are confronted to the technologies of the future. A lot of events have been created around this date everywhere in the world and today the future of this movie has become our present and the imagined technologies back then don't all belong to our everyday life.

The client asks the agency FUDGE Creative (Dublin, Ireland) to create an event where the banking service technologies are presented and compared to the ones back in the 80's.
 
CREATION:
After giving scenography and animations ideas to the client and when those had been approved we realize all the visuals which would be on the different supports in The Lab space (different screen sizes in different places). Also, we created the logo which would be apply on some of the screens, on the staff t-shirts, buttons, goodie bags, etc.
 
For my part, I realized the logo of the event and several visuals for the screens.
 
 
 
The logo is inpired by the title of the movie which we can find on posters, DVDs, etc, in a 80's spirit
and working with the brand identity of the client.
 
Screens showing AIB as it used to be in the 1980's.
 
Screens created as pairs comparing 1980's technology with AIB technology developments today.
 
Screens created to draw customers in The Lab space with 1980's gaming themed images inviting them to a challenge inside.
 
AIB The Lab — Bank to the Future (80's related event)
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AIB The Lab — Bank to the Future (80's related event)

Realization of the logo and several visuals for an event celebrating the anniversary of the AIB bank and the banking technology evolution through Read More
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