Concept for and develop of new sparkling wine promotional
There are three key visuals for three kinds of sparkling wine. The idea focused on the city as the young generation enviroment. City is pulse of life, place of achivements, dream about future.
Marketing department team looked for new technologies and non-standart approaches for producing promotional material. Shelftaker and promo screens made by digital paper technologies. It allows make animations effects with changing parts of image backlights. 3D stiker graphic was drawn for creating 3d illusion.
I was responsible for art-concept, key visual design, POS design, enviromental design, different package design and prepress. Also I organize photoshooting jointly with project photographer — Alina Kholopova