2015 Branding & Creative Direction;
KNITsg
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Founded on the belief that families should aptly have the opportunities to dress well together,
Knit intends to provide chic but affordable apparels for families.
Logo mark created combines the initial of Knit with a ribbon.
Ribbons tie things together — in this case bonds.
They are used for presentation — to spruce up gifts and clothes.
Bows are also often worn during formal occasions for that touch of class.
Client wanted something "like Dolce & Gabbana",
thus the branding was crafted to reflect sophistication;
and the logomark aligns with their aim to tie families together.
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