T HOTEL is a perfect place to rest and find comfort and refreshment for mind and body.
T HOTEL’s brand identity needed to clearly communicate their ultimate goal which is to provide moving and meaningful customers experience. It also needed to convey a feeling of comfort which is enhanced by clean and spacious rooms and high quality services. In the brand identity design process, I visualized core features of the hotel ’s atmosphere and building materials and reflected these features on the symbol. To meet the diverse needs of the hotel customers, I used the most minimal, modern and comfortable design. I could convey the sentiments of the comfort and reliability to customers by using horizontal and vertical lines with good visibility and thick.
Final result is obtained in efforts to extremely simplify the core brand identity.
Project : Brand Identity Design
Client : T HOTEL
Year : 2016
Brand Identity Direction : Kwangsu Shin
Graphic Design : Kwangsu Shin