Concepting with Convicts (con-cepting.com)

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Great ideas can come from anywhere. We're using the prison pen pal system to prove it.

Note: We gave prisoners open briefs to provide ideas and copy.

Recognition:
ABC News (4 Inspiring Ad Campaigns Worth Watching)
Fast Company (Most Creative People)
SF Egotist
NY Egotist
AdWeek
PSFK
Vice
Media Bistro
Design Taxi

Ben Pfutzenreuter CW
Luis Gonzalez AD
Pat Davis CW
Marcus Lof AD

Brief: Proactive idea from inmate.
Roles: Convict served as creative director.
We provided art and copy.
Notes: Convict conceived app that connects recovering alcoholics together to stay strong.

Brief: Sell tattoo removal to ex-cons.
Roles: Convict served as copywriter.
We provided art direction.
Notes: The writer has administered a tattoo before.

Brief: Keep kids in school.
Roles: Convict served as copywriter.
We provided art direction.
Notes: Inmate attained his GED while in prison.

Brief: Pens are forever. Unless they erase.
Roles: Convict served as art director.
We provided copy.
Notes: The inmate was not able to send his original artwork because convicts don’t have access to the scanner in the administrative area.

Brief: Help Amnesty International speak truth.
Roles: Convict served as copywriter.
We provided art direction.
Notes: The inmate was concerned that criticizing law enforcement would garner him unwanted attention from corrections officers while serving his sentence.