Have you ever had the thought, “If exercising was more fun, I would do it more often,”? That’s exactly what this kickstarter company is trying to accomplish. RunTroll is a multiplayer running app that allows you to compete with fellow runners all around the world. This project included a mock logo redesign, stationery, and apparel, all represented in this brand manual. This publication is made cohesive with a consistent use of vibrant colors, patterns, and lots of Trade Gothic.
