The challenge
Inspire Kenyans to view breakfast as the most important meal of the day and as an essential part of growing up to achieve great things.
The idea
We got Kenyan icon and olympic champion, David Rudisha, to invite all Kenyans to join him for a good breakfast every day. To do this we created a web film that aimed to inspire and motivate Kenyans by revealing some of the secrets to Rudisha’s success and showing how important it is to start every day with a good breakfast. In addition to this, Rudisha challenged Kenyans to join the #GoodBreakfastChallenge to give all Kenya’s children the chance to be great.
Credits
Executive Creative Director: Kirk Gainsford
Copywriter: Erik Salamon
Art Directors: Melissa Raath & Nethaam Abrahams
Producer: Riska Emeran
Director: Lourens Van Rensburg, 7Films
