PPC marketing is a popular way to market your products and services to relevant audience. Through the PPC marketing model, an advertiser can bid on different keywords typed by users in search engines to display relevant ads to the targeted users. The objective is to drive users back to a site through advertising. However, like all other industries, PPC marketing is also based on trends which come and go all the time. Check out the latest PPC trends by Medialinkers SEO services for the year 2016.