AUDI A1 SOCIAL MEDIA CAMPAIGN
Audi establishes A1 premium positioning with social media campaign.
Audi has launched its first social media campaign in Germany. Audi’s marketing campaigns have attempted to position the A1 as a stylish and high quality rival to the BMW MINI. The A1 is being sold as a premium compact to rival BMW’s MINI: Audi claim that the car is “the first premium car in the compact sector”. We focused on two young target groups. Females and males and started a very unique social media campaign with a focus on Instagram with new formats. From animated gifs trough carousel ads.
 
Audi A1 Social Media Campaign
Client: Audi AG
Agency: Philipp und Keuntje
Production: the Mill
My Role: Excecutive Creative Director
Year: 2016
AUDI A1 SOCIAL MEDIA CAMPAIGN
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AUDI A1 SOCIAL MEDIA CAMPAIGN

Audi establishes A1 premium positioning with social media campaign. Audi has launched its first social media campaign in Germany. Audi’s marketin Read More
22
719
1
Published:

Creative Fields