Worked on the new logo for Machine, atelier, furniture and space conceptualization and production.
It all started with an Escher-ish sort of idea like the one below.
Later on, the Machine name it's basically the same isotype minus some lines or rotated until it forms the specific letter
I switched the view from "above" for a more minimal look of the logo and tried different variants
Then came the coloring and stilization
And then... BOOM!
