Social Cave
Milan Furniture Fair 2011 Pavillion
Milan Furniture Fair 2011 Pavillion
The design engages the challenge of organizing a pavilion made of an assembly of 100% recyclable polystyrene polygons, which, thanks to it’s spacial qualities and interactive digital technology could react actively to the different user’s behaviours. The barrier wall separating the two enclosures within the Cave ensure that visitors inhabiting each of those spaces are initially concealed from each other. Thanks to the interactive interface, the presence of a visitor in the space opposite is revealed only through an abstracted projection capturing his movements.
The physical anonymity created by the enclosure allows each visitor to feel comfortable engaging in a digital and visual conversation with the projected “shadow” or “ghost” of the visitor opposite him. Gestures and personalities are therefore made familiar to each other before the initial physical meeting. Thus, the Social Cave first hides and then exposes the proximity and identity of its visitors, allowing a conversation to begin that transcends traditional digital physical boundaries.
The physical anonymity created by the enclosure allows each visitor to feel comfortable engaging in a digital and visual conversation with the projected “shadow” or “ghost” of the visitor opposite him. Gestures and personalities are therefore made familiar to each other before the initial physical meeting. Thus, the Social Cave first hides and then exposes the proximity and identity of its visitors, allowing a conversation to begin that transcends traditional digital physical boundaries.
