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Selling A Luxury Home
Selling A Luxury Home
 
In order to sell a luxury home you need to elevate the marketing since that is expected when selling in the luxury category.  Part of that marketing elevation comes from working with a top real estate agent in Anderson Township, Ohio who is an expert in marketing homes as well has expertise in all the steps that are involved with selling a home.  While the marketing should be stellar, the last thing you want is for your home sale to derail because something other than the marketing goes wrong in the process.
 
Luxury Home: Preparing The Product
 
As with selling anything luxury related, in this case the luxury home must be prepared to the best presentation possible.  Anything less and you will turn off buyers who come to expect the best when looking for a luxury home.  The best presentation is obtained by properly staging a luxury home, making sure the latest updates and technology are included in the home as well as making sure the product is a quality product.
 
How do you make sure your luxury home is a quality product?  The first place to start would be to take care of any clutter and depersonalize your home as suggested by this article which provides some great tips to help your home sell.  If pets have lived in the home you must minimize the signs of any pet presence to include odor removal.  You should repair or replace any non-functioning doors or windows and make sure all appliances are functional.  Having an HVAC contractor tune up and repair your HVAC system is also a smart move since a luxury buyer does not want to deal with many issues when they move into their luxury home.  The luxury buyer wants to buy their home and move in.  Anything less then you run the risk of attracting buyers who are looking for a deal so they can fix up your home and profit off of it at a later date.
 
A wise move prior to listing your luxury home for sale is to have a home inspector do a pre-sale inspection so they can inform as to any deficiencies.  By fixing those deficiencies ahead of time you make sure your home shines for buyers and also ensure those issues won’t pop up while the home is under contract where the buyer could potentially cancel the deal for fear of the issues associated with those deficiencies.  An article about common issues that pop up on home inspection will help you be better prepared to sell your home when the time comes. 
 
Marketing Your Luxury Home
 
Now that the product (your luxury home) has been positioned well, the marketing of your home also needs to help shine a spotlight on what a great home you have.  If a real estate agent pulls out their smart phone to take pictures of your home you should think twice about using them.  Smart phone pictures may look great on a cell phone but when you start to try and take any challenging pictures like those of tight spaces with lower light then you can see the problems with the quality.  Instead you or your agent should be taking pictures with a high definition camera using wide angle lenses while mounted on a tripod.  If your agent does not have the equipment or capabilities then they should be hiring someone who does.  With over 90% of home shopping starting online having the best pictures possible is a must so the buyers are drawn in and want to see more of your home.  Buyers will not be interested in viewing your home if the pictures instead show a dark and dreary room without a view.
Another way to elevate the marketing of your home is through the use of video of the inside and outside of your home.  Same thing as above, a smart phone will not capture the proper image of your home and instead will look like a bouncy jittery mess of a video that may only cause motion sickness.  Proper professional video of your luxury home needs to be taken with high definition cameras and some sort of motion stabilization gear that makes the video look smoothly shot.  The use of both great video and photos of your home is bound to catch the buyer’s eye and make them want to see more.  
 
Last but not least is the use of the internet in marketing your home.  Your real estate agent should be attempting to get the most amount of exposure for your home by using any and every internet channel available.  The question is how to do that right?  Blasting your home listing along with every other home listing your agent has is a big mistake since no one wants to see the same thing over and over again.  After a few repetitions of the same thing people either tune the message out or worse completely block it.  If your agent is the type who only blasts out their real estate listings and nothing more chances are they are not getting much traction on social media and other internet channels to get anyone to notice your home.  Instead you should look for an agent who not only has a few posts about their listings but instead has a majority of their other postings about real estate and other engaging topics in general. 
 
Luxury Home Pricing
 
You got the positioning of your product right and the marketing plan you will use for your home is bound to make your home shine and the last thing you want to do is overprice your home.  When you step back and remove yourself emotionally from your home it is still an object that can be priced and sold on the open market.  Just as you won’t pay a dollar more of your hard earned money than you have to on a product the same applies to your home.  Buyers who have worked hard for their money expect to get a good value out of the dollar they spend.  That does not mean you have to accept a lowball offer, but it does mean you need to be realistic in setting the price and base the pricing on what similar homes in similar condition are selling for.  Price your home correctly and buyers will come out to see your home and be ready to make an offer.
 
Bottom Line
 
A luxury home requires an elevation in the product presentation, the marketing and proper pricing in order to make sure it sells.  Neglect any one of those key components and your home sale might not be as successful as you would like it to be.
 
 
Selling A Luxury Home
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Selling A Luxury Home

Selling A Luxury Home
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Published:

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