Live brief: Encourage New Yorkers to be aware of the signs of Elder Abuse and educate them on how to report it.
Problem: Elder abuse is normally perpetrated by someone that the victim knows and trusts.
Insight: Signs of elderly abuse aren’t always obvious, but it doesn’t mean it isn’t happening.
Solution: Developed an emotional and informative campaign depicting the various types of elder abuse
e.g. theft, neglect, physical abuse that is suitable for subway, buses & ad shells in New York City.
Pitched to Bandujo Advertising & Design agency in New York City
