A TYPE DESIGN STUDIO'S LOGO THAT CAN BE USED IN ANY TYPEFACE.
Typecorp is a fictional type design studio which is questioning and solving some of the most pressing problems with digital type. The most important of them all is: How to render fonts in the most legible manner on hundreds, if not thousands of screens? This problem is so fundamental, yet mostly ignored in the design industry.
And I wanted to change it. Therefore, I decided to choose this topic and created a branding system for it.
Considering that typecorp is all about type, yet it's beyond type, I came up with a system in which the logo can be written in any font as long as the colour and the form of it remains the same.
A form with high recall value.
A FEW WORDS ABOUT DYNAMISM
An average dynamic identity is dynamic only in its colour, its application, and maybe its form. All dynamic identities have one thing in common - its type.
As typecorp is all about type, yet it's beyond type, I decided to make it dynamic in type. You can customize the identity in any font you want. But to keep the it recognizable, I had to make the form of the logo identifiable independent from the typeface used.
BRAND GUIDELINES DOCUMENT