‘Sauce’ is Chef Frank Prisinzano’s 4th restaurant, joining Frank, Lil’ Frankies and Supper. Following in the foot- steps of Frank’s other restaurants, Sauce is warm, authentic, with an almost undesigned design esthetic. The food is minimalist Italian cuisine with ragu as a focal point. Sauce is also a butcher and grocery, and will soon launch Sauce network, their live kitchen studio.
Our identity, featuring pots, pigs and cows hovering over grandmotherly wallpaper,mixes the old world vision of Frank and partner Rob DeFlorio with a quirky modern spin. We not only designed the storefront signage, shopping bags, menus,cups, and butcher wrap, but also the wallpaper hanging in the restaurant. We’re also pleased to report that our storefront design, which was inspired by old New York Italian grocery and pork storefronts, recently won a ‘Certificate of Typographic Excellence’ from the Type Directors Club’s Annual Design Competition.
Type Director's Club Annual 33, Certificate of Typographic Excellence