Campaign key visual and sample patterns used
 
Our conceptual direction for this Chinese New Year campaign is rooted back to its traditions of welcoming spring, with all its connotations of revival, newness, exuberance and excitement for the year ahead.
 
A collection of eclectic Chinese patterns forms the stroke of the keyword(s), adding a dash of contemporary flavour, while creating both icon and typography. 
 
 
 
 
 
 
Adaptation of key visual into other static material and products
 
The campaign branding and visual was adapted across static print and digital marketing material (such as banners), products (red packets and gift bags), as well as an animation promoting the event mascots Jiajia and Kaikai, 2 pandas which were sponsored by the client, as part of the campaign.
 
 
Storyboard. Image: Jonathan Yue
 
 
 
 
 
 

TYPOGRAPHY
Bino by 
Neal Fletcher
SimHei
 
 
 
 
SPRING
25
753
0
Published:

SPRING

Our conceptual direction for this Chinese New Year campaign is rooted back to its traditions of welcoming spring, with all its connotations of re Read More
25
753
0
Published: