The objective was to create a unique gift for Column Five to give out to their clients  and partners. In researching what could meet these goals, I discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers. The final product is a beautiful poster that captures their values and inspires greater good.

Research, idea, concept, art direction, design direction, creative direction, graphic design, illustration, photography, and print production.

- 18"x24"
- Limited edition of 350
- Gmund Colors Matte 59 blue, 10 black, 87 brown, 89 navy, 60 green, 200 - 300 g/m², made in Germany
- Gmund Eco certification, FSC® certified (FSC-C006462)