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Pay It Forward
Graphic Design
INTRODUCTION
The objective was to create a unique gift for Column Five to give out to their clients  and partners. In researching what could meet these goals, I discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers. The final product is a beautiful poster that captures their values and inspires greater good.

DISCIPLINES
Research, idea, concept, art direction, design direction, creative direction, graphic design, illustration, photography, and print production.

Special thanks to Josh Ritchie (Executive Creative Director), Nate Butler (Design Director), and Lindsay Hathaway (Editor) at Column Five.

FOIL STAMP VERSION
- 18"x24"
- Limited edition of 350
- Gmund Colors Matte 59 blue, 10 black, 87 brown, 89 navy, 60 green, 200 - 300 g/m², made in Germany
- Gmund Eco certification, FSC® certified (FSC-C006462)
LETTERPRESS VERSION
- 18"x24"
- Limited edition of 350
- 118# Cover, 100% cotton natural white Reich Savoy, made in France
- Tree free, acid free, recyclable, biodegradable, and elemental chlorine free
Pay It Forward
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7.8k
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Published:

Pay It Forward

The objective was to create a unique gift for Column Five to give out to their clients and partners. In researching what could meet these goals, Read More
1.1k
7.8k
34
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives