Prior to my employment at Chef's Plate, the company was using a plain cardboard box for their deliveries, and stamping their logo onto it. One of my first major projects was to redesign the box with a fresh and playful concept in mind. I decided to include foodie-based iconography in the company's main brand colour, to add an instantly recognizeable feel to the design. In its current state, the box is certainly more iconic, and designed in such a way to elicit interest from potential customers.