Client: Unique Fitness Group
Problem: Unique Fitness Group are personal trainers specialising in weight loss. They not only compete with other fitness provider, but are forced to compete with fad diets, meal bars, shakes and various other food replacement crazes.
Objective: Convince people that losing weight through fitness and lifestyle is a smarter alternative to fad diets.
Solution: A fake product called the Air Diet®‚ is handed out in the form of branded void-fill air pillows to commuters at major train stations around Brisbane South and West.