This project was created for a school project. The project brief was to think of a company you can relate to and are able to understand the core target market. Having a back ground in general construction, The Home Depot hit was perfect. My take on the rebranding of The Home Depot was to not completely abandon the look and feel it currenlty has but to update it with a fresh new typography. The idea of updating the typography was to make it easier to digest but also less fearful to the do-it-yourself consumer.
Here is a comparisson from the current logo of The Home Depot to my vison of what a rebrand would look for them.
Here are some new touchpoints featuring my rebranded The Home Depot logo.
