This work is a student assignment to modernise a tavern in the swedish archipielago in order to attract a younger target group.
Furusunds inn is a place for both activity and tranquility. We propose to build a stage for concerts and collaborations with galleries that may have exhibitions at the inn and, no doubt enticing people out of town but also in people from the archipelago during the peak season.
We chose the target group young, culturally interested, DINKys. Being connected is important and awareness is a part of the target image and characterize the choice of destination, food and consumption.
TONE OF VOICE
Activity meets tranquility. Modern meets soft and personally. Playful and creative, but not wishy-washy.
A project together with Art Directors Amanda Ström and Jessica Lundén Johansson.